Saemundur Thor Helgason, Things to return to the store (2015). Install view. Photo credit: Manuela Barczewski.


Saemundur Thor Helgason, Things to return to the store (2015). Install view. Photo credit: Manuela Barczewski.

Saemundur Thor Helgason, Things to return to the store (2015). Install view. Photo credit: Manuela Barczewski.


Saemundur Thor Helgason, Things to return to the store (2015). Install view. Photo credit: Manuela Barczewski.


Saemundur Thor Helgason, Things to return to the store (2015). Install view. Photo credit: Manuela Barczewski.


Saemundur Thor Helgason, Things to return to the store (2015). Install view. Photo credit: Manuela Barczewski.



Saemundur Thor Helgason, Things to return to the store (2015)


Saemundur Thor Helgason, Things to return to the store (2015).


Saemundur Thor Helgason, Things to return to the store (2015).


Saemundur Thor Helgason, Things to return to the store (2015).



Saemundur Thor Helgason, Things to return to the store (2015).


Saemundur Thor Helgason, Things to return to the store (2015).



Saemundur Thor Helgason, Things to return to the store (2015).

Things to return to the store

Goldsmiths University, London 

MFA degree show

2015 

Saemundur Thor Helgason asked 10 companies if they would lend him audio-visual equipment and air-conditioning units for exhibition purposes. Dialogue with marketing divisions proved unsuccessful — companies either refused or failed to provide product due to an internal process of unresolved decision-making.

The products brought together by Saemundur depend on each other: the Samsung TV uses the Panasonic Sound system to play its audio and vice versa, resulting in a collaboration between otherwise competing entities.

“I went to John Lewis and bought a Dyson AM05 Hot & Cool™ Nickel, Samsung UE48JU6500 Curved 4K Ultra HD Smart TV, 48 with Freeview HD, Built-In Wi-Fi and Intelligent Navigation and a Panasonic SC-BTT505 Blu-ray Home Theater System.

The products are displayed with their packaging in it’s original condition. The cardboard boxes are displayed underneath perspex vitrines with the products placed on top.

The Samsung 4K smart TV gathers its audiovisual material directly from a YouTube-playlist I assembled. The playlist is compiled out of 4K landscape videos shot by Samsung in Iceland, 5.1 Dolby Digital surround sound demos, Panasonic SC-BTT505 promo and Dyson hot + cool adverts for the UK, US and Australian market.

The work will be on display until Monday, then I will return the things back to the store.”

Text from DIS magazine










Mark